Why do some marketing campaigns go viral, change behaviour, and drive real results—while others fall flat?
Why It Works is the podcast that answers that question.
Hosted by Matthew Wellington, and brought to you by Market Behaviorally, this show breaks down iconic marketing campaigns through the lens of behavioural science, behavioural economics, and behaviour analysis.
Each episode explores:
✅ What the campaign did
✅ Why it resonated with people
✅ The behavioural principles driving its success
✅ How you can apply the same strategies to grow your business
Whether you’re a marketer, entrepreneur, or just fascinated by what makes people tick, this podcast will change the way you think about marketing.
Real campaigns. Real science. Actionable insights.
🎧 Subscribe and start thinking more behaviorally about why great marketing… works.
This podcast is hosted by
Why It Works by Market Behaviourally
Why do some marketing campaigns go viral, change behaviour, and drive real results—while others fall flat?
Why It Works is the podcast that answers that question.
Hosted by Matthew Wellington, and brought to you by Market Behaviorally, this show breaks down iconic marketing campaigns through the lens of behavioural science, behavioural economics, and behaviour analysis.
Each episode explores:
✅ What the campaign did
✅ Why it resonated with people
✅ The behavioural principles driving its success
✅ How you can apply the same strategies to grow your business
Whether you’re a marketer, entrepreneur, or just fascinated by what makes people tick, this podcast will change the way you think about marketing.
Real campaigns. Real science. Actionable insights.
🎧 Subscribe and start thinking more behaviorally about why great marketing… works.
This podcast is hosted by